Guests booking a Luxe property will have the opportunity to access what Airbnb dubs a “trip designer”. These include requirements for premium materials and finishes, rare and unique bold features, chef-grade appliances and the bathrooms to bedrooms ratio. In the newest tier, travellers will have access to a selection of Luxury Retreats’ portfolio of 5,000 properties, which have been selected according to strict design and function criteria. The rebranding of the top tier as Luxe will instead be combining the efforts of its two existing brands (Airbnb and Luxury Retreats) to bring customers seeking higher-end properties to the platform. In this case, Airbnb is building on its 2017 purchase of Montreal-based Luxury Retreats and launch of its “Beyond by Airbnb” category last year.Ĭo-founder and CEO, Brian Chesky, unveiled Beyond by Airbnb last February as the platform’s section for accommodating luxury properties that offer custom trip-planning services.
The latest category of the business will feature around 2,000 high-end properties located around the world, which are supplemented by additional dedicated concierge services.Īirbnb Luxe’s launch follows on from the verging of other hospitality brands towards the luxury rental segment, such as Marriott and Four Seasons in recent weeks. Worldwide: Airbnb is rebranding its top accommodation tier of properties as Airbnb Luxe, which will cater to the luxury rental market and target more affluent guests.
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